Meghan Markle's road to a strong lifestyle brand has been rocky, to put it lightly. The brand, which started out as American Riviera Orchard, was fraught with paperwork and trademark issues that seemingly led to a rebrand: to her new brand,

What Will Markle’s ‘as Ever’ Sell? Markle said the new company will feature the same products sold under the American Riviera Orchard, including fruit preserves and “many

Meghan Markle’s lifestyle brand, As Ever, is facing scrutiny before its official launch. The mayor of Porreres in Mallorca, Spain, Xisca Mora, claims the brand’s logo closely resembles their historic coat of arms.