Astronomer releases Gwyneth Paltrow ad
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The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.
Astronomer's newly appointed CEO, Pete DeJoy, is getting dragged on social media days after former CEO Andy Byron's scandal.
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Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.
The actress said she was hired by Astronomer "on a very temporary basis" to address questions after the Coldplay concert kiss cam incident.
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In what could have been a reputational unravelling for US-based data platform Astronomer, a viral “kiss cam” clip showing its then CEO Andy Byron and head of human resources Kristin Cabot in a private embrace set social media alight earlier this month.
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Ex-Astronomer CFO Kristin Cabot is back in the headlines, as details of her past party girl college days are surfacing.