Multisport superstar Deion Sanders tells college athletes not to get distracted by lucrative NIL deals and focus on their long-term prospects instead.

The Pro Football Hall of Fame stands proudly in Canton, Ohio. But if you’ve been watching Colorado Buffaloes football lately, it feels like another NFL shrine t

As the University of Colorado goes back to school, Deion Sanders set a strict code of conduct and dress code for his college football program. He requires

Deion Sanders enforces strict dress code rules for players in class. He has a precise warning against slides, hoodies, distractions, and unprofessional behavior. The later part discusses the quarterback tensions between Juju Lewis and Kaidon Salter.

Deion Sanders, the current Colorado Buffaloes head coach, found himself at the center of an unexpected viral moment this week as during a press conference focused on trust, Sanders

SAN DIEGO, Aug. 21, 2025 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand under the Safilo Group, is proud to announce the highly-anticipated return of its viral collaboration with Deion "Coach Prime" Sanders. Now in its third season, the PRIME21 ...

Coach Prime Eyes Stronger Season Without Shedeur Sanders and Travis Hunter originally appeared on Athlon Sports. Deion Sanders was hired by the Colorado Buffaloes in December 2022 and engineered a rapid program turnaround.

Netflix is putting “Prime Time” back under the brightest lights. The streaming giant’s new series, The Gamble and His Cowboys, revisits the dynasty years of the

CU coach Deion Sanders will feature in a Netflix docuseries about the 90s Cowboys dynasty that won three Super Bowls in four years.

Colorado Buffaloes head coach Deion Sanders, 58, known as “Coach Prime,” has launched a bold new retail venture called Prime Western. Fans are taking notice. The first offering is an ivory Bangora straw cowboy hat in the “Yellowstone” style. It was released via his new site, DeionSanders21.com.