Gwyneth Paltrow has just possibly made the cameo of the year. The Oscar winner pops up as a "temporary spokesperson" in a surprise video shared Friday to the social media accounts of Astronomer, the tech company at the center of all of the viral Coldplay kiss cam drama.

In the wake of the mega-viral Astronomer scandal in which the CEO Andy Byron resigned after getting caught hugging an HR employee during a Coldplay gig in Boston earlier this month, during the band's gig in Miami Gardens,

So, after the Coldplay kiss-cam chaos, how should Astronomer, the company that employed the now-revealed-to-be-cheating couple, move forward and take advantage of the massive media spotlight it found itself in?

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.

Ex-Astronomer CFO Kristin Cabot is back in the headlines, as details of her past party girl college days are surfacing.

On Friday night, actress Gwyneth Paltrow revealed she had been hired on a "very temporary basis" as a spokesperson for Astronomer.