Google has officially debuted the tenth-generation Pixel lineup, which includes the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL. The Pixel 10 phones feature a new and refined design, a more powerful chip, and AI smarts everywhere. This iPhone rival is available for preordering August 20 and will be widely available on August 28.

The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.