It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the announcement of its release on Mattel Creations’ website.

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their holiday sales estimates

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket sales have slowed. Mattel says it is on track to meet its 2025 sales goal despite retailers shifting more of their orders to the fourth quarter. Uno is still number one.

Mattel released its third-quarter financial reports showing that the toymaker's sales and revenue declined for the first time in three quarters. This news comes after Trump threatened 100% tariff on Chinese imports.

Mattel’s third-quarter revenues slipped by 6 percent to $1.7 million, delivering a net profit of $278 million.

Mattel missed Wall Street estimates for third-quarter revenue and profit on Tuesday, as retailers worried about an uncertain economic outlook delayed orders for "Barbie" and other toys, sending its shares down about 7% in extended trading.

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, Barbie and Uno, as it continues its focus on IP.

Houston-born dancer, choreographer, producer and actress Debbie Allen is part of a new Barbie collection, Mattel announced last week.