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Netflix taps Mattel, Hasbro

Netflix Inks Major Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Games and Products

KPop Demon Hunters was a surprise sensation for Netflix after it was released over the summer, ultimately becoming the most popular film in the history of the platform.

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Toy stocks: Hasbro, Mattel partner on Netflix's KPop Demon Hunters

· 1d · on MSN

‘KPop Demon Hunters’ Toys, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro

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Want a KPop Demon Hunters toy this holiday? Wait until next year, say toymakers

Fans of Netflix's runaway hit "KPop Demon Hunters" will only be able to get their hands on branded toys well after the key holiday shopping season, a missed opportunity for Mattel and Hasbro that have...

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‘KPop Demon Hunters’ Toys, Dolls, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro

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Netflix Is Planning on Making ‘KPop Demon Hunters’ Its ‘Star Wars’ Merchandising Machine

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KPop Demon Hunters Will Get a Ton of Branded Toys Through New Netflix Hasbro and Mattel Partnership

Mattel's first product drop will be a three-pack of HUNTR/X dolls, which will be available for pre-order beginning November 12, 2025.

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Netflix names Mattel and Hasbro for K-Pop Demon Hunters toys

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KPop Demon Hunters headed from screen to toy stores as Netflix taps Mattel, Hasbro

9hon MSN

Mattel Sees Growth in Uno and American Girl Dolls. Barbie Sales Are Slipping.

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket sales have slowed. Mattel says it is on track to meet its 2025 sales goal despite retailers shifting more of their orders to the fourth quarter. Uno is still number one.

1don MSN

Netflix Strikes ‘KPop Demon Hunters’ Toy Deal With Hasbro And Mattel

Netflix has sealed a deal with Mattel and Hasbro to be global co-master toy licensees for KPop Demon Hunters as the franchise continues its march across media and consumer categories. The animated feature,