Buick introduced the Riviera as a stand-alone model in late 1962, but the name can be traced back to 1949. That's when the company used it for the first time on a two-door pillarless hardtop version ...

Used to designate two-door hardtop models as early as 1949, the Buick Riviera morphed into a stand-alone nameplate in 1963. It was GM's first entry into the personal luxury market and the only vehicle ...

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