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How much did Jerry Jones pay for the Dallas Cowboys?

The Dallas Cowboys are once again the most valuable NFL franchise, reaching a $12.8 billion valuation in 2025 per Sportico’s ...

Dallas Cowboys remain most expensive NFL franchise with $12.8B valuation

The rankings valued the Cowboys at $12.8 billion. That's over a $2 billion jump over last year's $10.32 billion valuation, or a little over a 25% increase. Last year was the first time an NFL ...

The Cowboys Sold For $140 Million in 1989—They're Now Worth $12.8 Billion. Here's How That 9,000% Return Compares to Market Giants

The Dallas Cowboys sold for $140 million in February 1989, and are now worth $12.8 billion, per a new estimate. Here's a look ...

Jerry Jones recalls fans’ outrage and death threats after buying Dallas Cowboys and firing Tom Landry in 1989

Jerry Jones faced intense backlash, including death threats, after buying the Dallas Cowboys in 1989 and firing beloved coach ...