Multiple battery capacities are also in the pipeline for Ford’s affordable electric pickup, the automaker’s EV chief ...

Ford wants to undercut Chinese EVs with a $30,000 electric pickup. Here’s how simplifying the truck could reshape the entire ...

The compact pickup truck segment has already been taken by storm with the massively popular Ford Maverick, which fetched over 130,000 sales last year in the United States alone. Now that the segment ...

I’m always saying that if a gap in the market is obvious to one OEM, it’s obvious to all of them. Generally, if a manufacturer comes out with a segment-busting new model that sells like gangbusters, ...

When Ford told us its upcoming announcement would mark the automaker's "next Model T moment," we didn't know exactly what to expect, but we did know it would be something electric. Presumably, it ...

Today, Ford introduced three interesting new concepts. An inexpensive new crew cab EV pickup for 2027, the Ford Universal EV Platform, and the Ford Universal EV Production System. They all relate ...

Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another “Model T” moment in automaking history. Ford didn’t show us the truck, ...