To decide optimally between available options, organisms need to learn the values associated with these options. Reinforcement learning models offer a powerful explanation of how these values are ...

In the past decades, significant advances have been made in the understanding of the computational and neural bases of reward-based learning and decision making. On the other hand, computations and ...

CMO BOTTOM LINE: An important look at the changing role of brands in an era of online consumer reviews. While some CMOs may intimately understand the lessons that Absolute Value imparts, a glimpse at ...

Does it always taste the same? Source: Charles Deluvio. Unsplash. This morning as you opened the refrigerator door, you looked at the food options for breakfast and asked yourself, “What shall I have ...