The instantly recognisable golden arches of the McDonald's logo appear as an optical illusion cast by lasers and lighting on dancefloors. Simple and effective, it ingeniously depicts McDonald's as the ...

The work from Leo Burnett UK features eight international fan-favorite menu items making their debut in the UK.

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

Ever felt a craving for a burger and fries after a night out? This McDonald's ad campaign could explain everything. A series ...

‘Follow the Arches’ won four international awards, including a Cannes Lions Gold, and has since been adopted in McDonald’s global brand playbook as a case study in visual intelligence. The campaign ...

The burger giant reported its U.S. same-store sales increased 2.4% for the three months ended Sept. 30, faster growth than ...