Choosing the most effective colors for your advertising campaign requires understanding the effects various colors have on your potential customers. The best color for your advertising depends on what ...

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

Color can be the most important element in a business advertising campaign. Consumers notice color before words and even the fresh-faced model you hired to stand next to your company's products. As a ...

Did you know that color perception is a sequence of physical and chemical responses that influence our behaviors, moods, psychological state, and overall decision-making? Different shades and hues ...

A careful curation of colors in the workplace environment is proven to improve mood and productivity. And color psychology is just as powerful a tool for marketers. The Institute for Color Research ...

This is a mantra that turns the wheels of marketing all around the globe. It takes an average person 0.05 seconds to make an impression and the product being marketed, needs to make well of this time ...

Over at Eagle Shirtmakers, Inc. in Quakertown, Pa., the boardroom boys fretted over an industry shortcoming: too many clothing manufacturers cloak colors with such drably unimaginative names as dark ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...