Paramount Advertising will be using the open-source identity graph -- Unified ID 2.0 (UID2) -- to transact advertising deals across its channels. The identity graph -- started up by advertising demand ...
Digital Envoy, the pioneer of IP-based geolocation intelligence, today announced the launch of LocID Graph. Bridging the gap ...
On Wednesday, the identity management and ID resolution provider announced that it’s joining Unified ID 2.0, the open source industry initiative that was initially kicked off by The Trade Desk to ...
When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results