Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

The collaboration is being discussed as part of Amazon's ongoing talks to invest up to $50 billion in OpenAI, according to a ...

The actor is joined by his wife, Elsa Pataky, in the ad, which will air during Super Bowl LX on Feb. 8 ...

Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's ...

Amazon’s revamped AI-powered assistant is now available to everyone in the US, with new tiers that include a free option for ...

Amazon's Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available ...

8 Alexa Settings You Need to Switch Off If You Have an Amazon Device ...

Amazon is reportedly in talks on a potential $50 billion investment in OpenAI, a deal that could bring OpenAI’s AI models to ...