If you are looking for parts for your car or truck, there is a little-known feature on Amazon that helps you find what you ...

Amazon's new Help Me Decide tool will show you a personalized recommendation for a particular category and list reasons why you should buy it.

Rufus stands at the heart of Amazon’s newest push into consumer-facing AI in its shopping experience. CEO Andy Jassy announced during the company’s third-quarte ...

Amazon’s latest AI tool offers another layer of customer support in the shopping journey. To help customers find exactly what they need, Interests introduces new products to users faster by constantly ...

Amazon is the biggest store in the world, and a number of its products are gadgets. However, there are times when you should ...

Amazon is further investing in AI-powered shopping experiences with Tuesday’s launch of Lens Live, a new AI-powered upgrade to its Amazon Lens shopping feature that allows consumers to discover new ...

A recently uncovered Amazon patent provides critical insights into how the company is merging Alexa's voice capabilities with Rufus's product intelligence to create a more sophisticated shopping ...