Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Amazon's new Help Me Decide tool will show you a personalized recommendation for a particular category and list reasons why ...

Rufus stands at the heart of Amazon’s newest push into consumer-facing AI in its shopping experience. CEO Andy Jassy announced during the company’s third-quarte ...

Amazon Assistant is an app and browser extension that lets you compare Amazon prices with listed prices from competing online ...

Initially, the Help Me Decide tool will be available to "millions" of U.S. consumers picked randomly, suggesting a limited test to see how it performs and whether shoppers use it.

Amazon's new AI-powered tool is designed to help undecided shoppers make a decision by offering a recommendation based on various factors.

Amazon Prime Big Deals Days return on October 7 and 8, offering discounts of up to 40% on some of the retailer’s most popular products. Prime Day, which kicks off the holiday shopping season, gives ...