Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

EXCLUSIVE: Amazon is looking to redefine its unscripted television strategy under new leadership. Deadline understands that Lauren Anderson, who previously oversaw unscripted television, has ...

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Amazon is turning a new leaf on its unscripted strategy as Lauren Anderson steps fully into her brand and content role.

Amazon brands appear in three of consumers’ top five preferred ad platforms, according to Kantar’s annual Media Reactions report 2025. Amazon takes first place, with Twitch in fourth and Prime Video ...

There aren’t many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor ...