Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. This move opens new advertising opportunities for brands on ...

Kelsey Grammer just won’t let Dr. Frasier Crane die with dignity.Even after the recent Frasier reboot was canceled by ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

Ads are here, there — almost everywhere — on streaming services now. By John Koblin Not long ago, streaming TV came with a promise: Sign up, and commercials will be a thing of the past. Netflix rose ...

Prime Video is shifting a greater share of its overall TV spend to Britain, according to Amazon UK boss Chris Bird. Bird was speaking on a Royal Television Society (RTS) panel predicting the year in ...