Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. This move opens new advertising opportunities for brands on ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

A FREE sports channel has landed on Amazon Prime Video with 150 days of live event programming throughout the year. And you ...

Ads are here, there — almost everywhere — on streaming services now. By John Koblin Not long ago, streaming TV came with a promise: Sign up, and commercials will be a thing of the past. Netflix rose ...

Prime Video is shifting a greater share of its overall TV spend to Britain, according to Amazon UK boss Chris Bird. Bird was speaking on a Royal Television Society (RTS) panel predicting the year in ...