On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

Amazon Prime Video is turning into its own nuclear wasteland with the addition of pause ads all designed to get you to buy stuff on Amazon. Reading time 3 minutes Amazon is set to add even more ads to ...

iHeartMedia and Amazon Ads have expanded their existing partnership to include programmatic audio. Advertisers using Amazon ...

Amazon Prime Video subscribers are getting hit with more ads. Less than four months after the streaming service started showing commercials to viewers in its lowest-cost tier, Amazon announced plans ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

Amazon could soon insert advertisements into conversations with Alexa+, the company's AI-powered voice assistant. The proposal, made by Amazon CEO Andy Jassy during an earnings call on Thursday, July ...

Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific ...