Mike's Hard Lemonade is trying to broaden its Gen Z appeal with a new creative platform anchored around animated mascots, according to a press release. "Made with Real Character" stars Sonny, Cal and ...
Mike’s Hard Lemonade’s new brand ambassadors go hard, harder and even dirty, in a character-filled effort. The “Made with Real Character” platform and campaign stars three animated lemons: Sonny, Cal, ...
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