Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances ...

With UAC, Google is using machine learning and a data-driven approach to “take the guesswork out of digital marketing for apps,” said Bill Riddell, digital media manager for Chacka Marketing, in a ...

Digital Turbine has unveiled the results of its App Install Marketing Survey, which asked respondents 28 questions regarding their strategies and resulting user acquisition. Over 140 companies ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite, the first product that ...

Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is ...

Reddit has introduced additional options for performance advertisers to help them optimize Reddit Ads around brands with campaigns focused on app installations. Advertisers can now select “App Install ...

App install fraud cost marketers $2.3 billion in the first six months of the year, per a study by AppsFlyer, a provider of mobile attribution and marketing analytics. The firm determined that 23% of ...

SAN FRANCISCO (Reuters) - Twitter Inc took a significant step Thursday towards broaden its advertising business by offering mobile ads urging people to install apps on its social network as well as ...

The Indian government mandate requiring smartphones to pre-install the Sanchar Saathi app has raised questions about privacy ...