In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

“If the character is wrong, changing the font size won’t fix it” — Herman Zapf Today, we are looking ‘CHARACTER. The character of great brands. This is something most people overlook in marketing or ...