Back in 2015, Microsoft claimed our attention spans had dropped to eight seconds—shorter than that of a goldfish. No one’s definitively proven it, but it feels about right in the age of TikTok. Ten ...

These days, we’re all looking for stability. And just when we need it the most, it seems harder than ever to find. It isn’t just a question of reliability in our jobs, living situations and families.

The branding world is constantly evolving, so standing out from the crowd in 2025 is no easy task. With sonic branding, guerrilla marketing and AR ads filling our feeds, it can be hard to know how to ...

The Volkswagen brand will have a new design chief in the person of Andreas Mindt starting February 1, 2023. Mindt, who previously headed Bentley's styling department, will replace Jozef Kaban, who ...

In today’s saturated marketplace, choices abound and digital interactions dominate customer engagement. With seamless online interactions now a standard consumer expectation, a brand’s design and user ...

A successful brand design strategy starts with a profound understanding of the audience. Knowing precisely who the brand should speak to determines how the branding will resonate across different ...

Base coined the term “blanding,” but the international branding agency is anything but boring. With clients ranging from AI startup Rival Theory to e-commerce company Kidbox, Base leverages its broad ...

The iconography is handcrafted and slightly imperfect, to reflect artisan skill and the imagery draws on black and white ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...