Tokyo Medical and Dental University and Tokyo Institute of Technology will merge on October 1, 2024, to form Institute of Science Tokyo. After months of continuous community efforts to create a new ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

Yesterday’s bland is today’s car brand. Japanese auto manufacturer Mazda has released a simplified new logo, and it has ...

Pharmaceutical giant Pfizer has unveiled its most significant brand refresh in about 70 years. It includes a new logo, dropping the blue pill shape for a double helix-inspired mark, which conjures the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where branding is key to the survival of a company, a well-designed logo is a ...

The American Marketing Association defines branding as a name, term, design, symbol, or any other feature that identifies one ...