To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...
Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...
The fast-casual burger chain, coming off a strong summer, unveiled new branding and a new color scheme, including its latest ...
uBrand, an innovative AI-driven brand management platform, today announced a strategic partnership with LogoAI, a global leader in AI-powered logo and identity design. This collaboration introduces a ...
The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...
When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at ...
When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...
Question: How much did the city of Neenah spend on its new logo? How much more will it cost to fully implement the logo? Answer: Neenah's new logo features an updated image of the old Council Tree, a ...
America’s first public university is transforming its marketing to meet a moment when public perception of higher education ...
Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...
This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...
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