Leaders are inundated with scorecards and dashboards from across the business. This is where the art of storytelling comes into play for talent resources leaders. The Fast Company Executive Board is a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Stephen Nalley Success in ...

Greg Hanover is CEO of Liveops, a top US-based virtual contact center. He's an inspired leader, driven to deliver better business outcomes. There’s no denying that customer experience (CX) has a ...

When great results are achieved, the top leader is often asked how it happened. A frequent response is, “The credit goes to the team.” Let’s dig deeper. What makes a team (the people who make the ...

An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are ...

In early growth stages, marketing and business outcomes often move in lockstep. A Facebook campaign might yield impressive clicks and conversions, translating to top-line revenue growth. When ...

No data and analytics leader would appreciate being told that they’re asleep at the wheel. Indeed, most of their waking hours are spent leading data, analytics and artificial intelligence (AI) teams ...

Data can no longer be monitored or analyzed after the fact; it must be continuously connected and operationalized to enable real-time agility in execution.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Since late last year, AI development has gained momentum at what seems ...

The second part of the IAB Report highlights business outcomes as the most important success metrics to assess success, with reach and frequency second. The IAB has just published the second part of ...

The digital advertising industry loves a good metric. First came CPMs and click-through rates, then viewability scores, each promising to be the silver bullet that would finally make sense of our ...