(KMSP) - Donned in their plain black robes, the men and women of the U.S. Supreme Court spent an hour talking about stripes and zigzags on cheerleading uniforms. The case, argued on Halloween, could ...

The Supreme Court on Halloween appeared reluctant to rule that an apparel company can copyright stripes on cheerleading uniforms. {mosads}The case centers on the registered copyrights Varsity Brands ...

A story posted on Inc.com by Leigh Buchanan spotlighted a topic you'd expect to stay on the media sidelines: the competitive business of cheerleading apparel. Her narrative presented the difficulty ...

For their children to be on the Olympian High School cheerleading team last school year, parents were told to pay $50 for shoes, $50 for a black body liner, $50 for practice clothes, $25 for warm-up ...

What does that spell? Iconic. Jessica Simpson is feeling all the nostalgia in a new post shared on Instagram, where she slipped into an old piece of clothing that's a blast from the past: her old ...

Modern competitive cheerleading has developed a huge following, and its popularity can be largely traced to one company: Varsity Spirit, based in Memphis, Tennessee. Jeff Webb founded the company in ...