Facebook—the company, not the app—today unveils a new logo and identity as a way to more clearly define the corporate entity that comprises a suite of apps including Instagram, WhatsApp, Messenger, ...

PepsiCo wants you to know it’s more than just a sugary cola. PepsiCo, the food and bev giant behind childhood favorites like ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

The J.M. Smucker Co. wants the world to better recognize it is more than a maker of its heritage jams and jellies. In recent years it has added major peanut butter, coffee and most recently pet food ...

Is the era of major rebrandings over? With big brands and niche companies all opting for subtle updates, it's time to wonder: Are major brand overhauls a thing of the past? These scientists studied ...

The company unveils a new identity reflecting its shift towards modernisation, sustainability and stronger consumer ...

The unveiling of a new logo is intended to signal the growth and modernization of a health care resource that has served north shore residents for 65 years. A highly recognizable, double-hearts logo ...

Wayne Deakin examines PepsiCo’s fresh global identity, reflecting on what makes it effective, where it could be improved, and how it signals a shift toward a more human corporate world.

The branding, revealed at a press conference on September 4, includes an official logo for the city, a wordmark, and a set of guidelines for how Austin’s government will show up online. It was ...

Öhlins announced a new brand identity, including a new logo, and plans to expand beyond being a component supplier to an ...

CINCINNATI’S ICONIC GRAETER’S ICE CREAM IS GETTING A FRESH NEW LOOK STARTING TOMORROW, THE COMPANY WILL DEBUT A NEW LOGO ...