As the makeup mogul shares on Instagram, we'll soon get a peek into "what goes on in her mind" with this new venture Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. UPDATE 11/29/16: And ...

Jaclyn Hill has launched new makeup! The YouTube star's brand, Jaclyn Cosmetics, just dropped a new collection of makeup products, known as the Prep & Set Collection. The brand's new launch follows ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Bluemercury is a treasure trove for luxury beauty fanatics, where you can ...

Ask me where my favorite place to buy makeup is and you won't hear the words Sephora or Ulta leave my lips. I'm sure this is considered blasphemy in some circles—a crime as high as accidentally ...

Sephora is the top beauty store among Gen Z teens. Ulta follows close behind at number two. I visited both stores to see how they compare. Among the stores Gen Z shops the most, Sephora and Ulta are ...

While most analog brick-and-mortar retail is staring at the fate of a video rental store, MAC Cosmetics is taking the virtual road. Today, MAC has opened the doors of its newest design concept. After ...

Prepare to take a trip to “Planet Her,” because Doja Cat’s new makeup line with BH Cosmetics has finally landed. “Inspired by the divine energy of nature and all its prismatic elements,” according to ...