Strategy games offer diverse sandboxes for players to explore and experiment with. Titles like Quasimorph and RimWorld reward creativity through mechanics that require adaptive thinking. Games like ...

When seeking to build their businesses and get customers flocking to their doors, many companies elect to launch an advertising campaign. An advertising campaign is a sizable and comprehensive program ...

A version of this article appeared in the Autumn 2016 issue of strategy+business. For nearly 50 years, “strategy” has been a business of promoting universal prescriptions based on what appears to ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

The rise of automation and the loss of tracking that allowed for precision targeting shifts the focus of how to connect with consumers back to the strategists, argues Doe-Anderson’s Fredrik Sarnblad.