Every company claims to put customers first. It is a phrase that shows up in mission statements, marketing materials, and corporate speeches. Yet, if customer-centric sales strategies were truly in ...

Terms like “customer-focused” and “customer experience” have become trendy, but they are also often used as a catch-all when building or denoting corporate culture strategies. Brands stand to benefit ...

Editor’s note: Leadership Lens, appearing online at scmr.com on the second Tuesday of each month, offers insight into leadership issues and how to address them. If you are interested in future topics, ...