The new Senate is once again sharpening its ax to cut pharma's DTC advertising tax deduction. But this time, the measure is backed by a powerhouse group of well-known Democrats, including several ...

Are you a print subscriber? Activate your account. 17 hours 29 min ago 18 hours 11 min ago 20 hours 56 min ago By E.J. Schultz - 21 hours 15 min ago By Ad Age and Creativity Staff - 22 hours 19 min ...

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion's share of the almost $30 billion spent overall, ...

As brick-and-mortar retail has winnowed to bare existence, direct-to-consumer (DTC) marketing is emerging as both a need and an opportunity. Consumer shopping behaviors have shifted as the quarantine ...

DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest ...

The advent of direct-to-consumer (DTC) advertising in the pharmaceuticals industry a little over 30 years ago brought about a sea change in the relationships between drug manufacturers and patients.

As consumer behavior increasingly shifts online, The Procter & Gamble Company PG is recalibrating its go-to-market strategy ...

E-commerce marketing budgets have continued to increase across all retail businesses this year compared to last, but direct-to-consumer (DTC) marketers in the category are outspending their ...

DTC brands made a name for themselves as high-performance marketers through direct response campaigns on social platforms, especially Facebook. They were laser-focused on performance, identifying the ...

Editor's Note: This story is part of a package on direct-to-consumer brands. Find the rest of the stories here. It starts with a sans serif font and ends with a clean, bold color choice, but there's ...

Are you a print subscriber? Activate your account. 2 hours 12 min ago By Tim Nudd - 2 hours 53 min ago By Arvelisse Bonilla Ramos - 6 hours 12 min ago By Josh Campo - 6 hours 42 min ago By Sabrina ...