One of the things that make Salesforce popular among users is how easy it is to integrate the platform with existing legacy systems. If we consider the features for importing data into Salesforce, ...

Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Software-as-a-service CRM giant Salesforce has made its app for Microsoft Teams more broadly available. The Salesforce app for Teams has been available in preview since October. It replicates the ...

At the recent Dreamforce 2024 event, Salesforce CEO Marc Benioff focused on introducing Agentforce, a suite of autonomous AI agents designed to carry out data-driven actions across crucial business ...