It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

That’s why backlash against rebrands often isn’t really about the design itself, but rather what that change represents. A ...

As globalisation brings fashion brands to new markets, branding is becoming even more valuable, as it can cultivate customer loyalty and boost revenue. Creating a strong brand identity, which leads to ...

The best logos quickly convey your brand’s unique look, feel, and mission. But sometimes, a company has its brand so flawlessly nailed down, only the specific target audience even understands it. Take ...

Pulling inspiration from previous eras is commonplace for the fashion industry, but designer clothing brands have recently found influence in a period of American entertainment thought to be left in ...

When Jovana Mullins began volunteering at New York City's Center for All Abilities (CAA) in 2018, she never expected the experience would change the course of her career. But as the print and textile ...

LOCAL HY-VEE STORES. DESIGNS LIKE THIS ONE, AND I HAVE TO BELIEVE THAT THERE’S A MARKET FOR THIS OUT. THERE CERTAINLY IS SOMEWHERE. MAYBE IT’S JUST EARLY. I DON’T KNOW. KANSAS CITY AGAINST EVERYBODY.

Jerry Lorenzo dominated the first half of 2018. His Fear of God designs—particularly the brand’s Fifth collection and basketball sneakers—were favored by everyone from celebrities (Michael B. Jordan, ...