Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Walk into any tourism office, and you’ll find a team crafting campaigns to attract visitors.

Theoretical and Empirical Researches in Urban Management, Vol. 18, No. 1 (February 2023), pp. 27-51 (25 pages) City branding is a new science of an ancient technique to achieve a competitive advantage ...

Outdoor destination brand Gravity Haus opened its latest property in Big Sky, Montana. This story was originally published on Hotel Dive. To receive daily news and insights, subscribe to our free ...

Bordeaux, France, is the newest site for Cabot's expanding golf destination brand, with the acquisition of the 36-hole Golf Du Medoc Resort. The Cabot Collection’s portfolio of destination golf ...