Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Walk into any tourism office, and you’ll find a team crafting campaigns to attract visitors.
Theoretical and Empirical Researches in Urban Management, Vol. 18, No. 1 (February 2023), pp. 27-51 (25 pages) City branding is a new science of an ancient technique to achieve a competitive advantage ...
Bordeaux, France, is the newest site for Cabot's expanding golf destination brand, with the acquisition of the 36-hole Golf Du Medoc Resort. The Cabot Collection’s portfolio of destination golf ...
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