Chevy never intended the Corvette to blend into the rest of the lineup. So when it came time to launch the C1 in '53, an appropriate new logo was called upon. The Corvette itself was inspired by ...

If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some ...

From time to time, brands will rebrand, as it were, and they have their reasons. When Aunt Jemima transformed into the Pearl Milling Company, it was to distance itself from a name and mascot that ...

All future Honda electric motorcycles will adopt a new emblem featuring a minimalist "Honda" wordmark. The design, first seen ...

On Sept. 4, Austin officials unveiled the city’s first-ever unified brand logo as part of a $1.1 million rebranding project, but the new wavy blue and green “A” has already sparked backlash from ...

The Hamilton County Board of County Commissioners has unveiled a brand-new umbrella logo for the county's services.Officials say that this will be the first time that all county departments will be ...

Yahoo's new logo suits its new direction. Sept. 5, 2013 — -- Yahoo has a new look, or at least its logo now does. When you visit Yahoo.com or one of the many other Yahoo sites, you're going to ...

Portland went back to its roots when choosing the official team name and branding for its WNBA expansion franchise set to debut in 2026. The franchise officially announced Tuesday it will be dubbed ...

ALBION — Orleans County will soon have a reservoir of logos to promote events in the county, with some of the logos featuring fish, apples and the Erie Canal. Those three icons seemed like obvious ...

How do you represent an automobile manufacturer in a few inches? How do you represent trends in automobile manufacturing in 12 square feet? What is a radiator emblem and how can it be used in an ...

Honda has rolled out a major brand identity overhaul, introducing three separate emblems for its future motorcycle lineup. Its premium petrol bikes will get a silver wing on black background, ...