Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...

The landscape of digital marketing is changing, creating new problems, but maybe it’s worth looking at an old solution. There is a profound change happening in B2B marketing, our route to our buyers' ...

Before you can begin creating your foolproof strategy, you need to know first – what is digital marketing? Digital marketing is a type of marketing and advertising that businesses use through online ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Fairfield Residential’s Aaron Donofrio and MHN’s Corina Stef on how digital marketing turns data and judgment into real ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 57 min ago By Sean McCaffrey - 4 hours 52 min ago By Tim Nudd - 7 hours 2 min ago By Ethan Jakob Craft - 8 ...

New, prominent funnel marketing agency, Funnel Construction, announce their official launch to offer funnel-based marketing and build high-converting sales funnels for businesses The team at Funnel ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the ...