Asics is taking their footwear to the digital world. This week, Asics announced that it will be releasing an NFT collection — making Asics the first major sporting goods company to release a digital ...

What can a virtual object mean for business today? Nike is designing a more welcoming Web3 platform to find out. While I’m assured that the aforementioned metallic Airforce 1 isn’t representative of ...

Recently NFTs have taken the form of everything from apes to a yacht to a life-sized 3D video sculpture. As trading volume of NFTs hits a staggering $22 billion and we near the end of the year, ...

Digital fashion and art collective EBIT (Enjoy Being in Transition) has launched its first virtual-only footwear collection in the metaverse. Co-founded by Simon Whitehouse, the former CEO of JW ...

To receive the Vogue Business newsletter, sign up here. Nike and Rtfkt’s first digital sneakers are here. On Friday, the digital fashion and 3D creation studio, which Nike acquired in December, ...

Whether you enjoy pulling through complex routes in climbing gyms, projecting on overhanging limestone cliffs, or meandering up moderate multi-pitch routes, the type of climbing shoes you wear ...

Many companies that have blockchain or cryptocurrency business lines have announced non-fungible token plans or are seen by investors as possible NFT plays. One major apparel company could soon be a ...

Nothing helps a project get off the ground better than a good set of resources, and that’s what led [DaveMakesStuff] to release his Digital Shoe Design Kit, which is a set of 3D models ready to ...

Much like its real-life counterpart, the NFT sneaker world is all about exclusivity. Despite the fact that the digital shoes can’t be worn, consumers are willing to pay insanely high prices — $10,000, ...

UPDATE (12/24/2019): Nike was recently issued its patent for blockchain-compatible sneakers, a system the sportswear brand is calling “CrpytoKicks.” The patent was filed earlier this year and outlines ...

Nearly a decade ago, Nike’s Vaporfly 4% ushered in running’s “super shoe” era. With its big-rebound super foam midsole and carbon plate, boasting 4 percent efficiency gains, that shoe's revolutionary ...