With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

Optimization isn't about choosing one Google platform - it's about using all types that serve different needs. YouTube now dominates Google with top-cited sources for ecommerce AI Overviews, appearing ...

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to ...

Google's YouTube has made shopping advancements focused on on-site shopping experiences to enhance the platform’s ability to attract and retain purchase-minded web visitors. YouTube has been doubling ...

E-commerce platforms such as Amazon and Myntra are shifting towards influencer-driven content, reducing reliance on ...

Expanding its social commerce presence, video platform YouTube is partnering with Shopify to allow creators to directly link to their Shopify store on their channels, according to a Tuesday blog post ...

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If you haven’t brought your retail business into the world of social commerce just yet, consider this your cue. This month, both Instagram and YouTube unveiled new tools that aim to help users make ...

YouTube already soaks up billions of hours of the world’s attention. Now the video giant also wants to hoover up a bigger piece of consumers’ online purchases. Looking to grease the ecommerce wheels, ...

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