"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

The good old Elf on the Shelf. You know, that dreaded-by-parents, yet desired-by-kids-everywhere Elf on the Shelf. Our elf’s ...

Disclaimer: This author is a Grinch in human guise. I would rather clip Italian greyhound toenails and do laundry full of ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

Sick of the constant judgement Elf on the Shelf provides, our editor makes a case for retiring Santa's little helper ...

“All my children still fully believe in the elf thanks to the videos, even my 11 year old who is in year six,” says Kirsten.

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf' ...

With December now in full swing, many parents are thrilling their little ones each morning with the antics of the Elf on a ...

One mum has shared some clever Elf on the Shelf ideas you can borrow for your own kids. The parent often shares her hacks, ...

Lake County principal goes all out as Elf on the Shelf to encourage holiday attendance ...