Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Building on the success of a QR code pilot program introduced last year, Enterprise is placing mobile bar codes on nearly one million vehicles by the end of December, giving renters access to a new ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...