Innovation should always focus on enhancing the customer experience or the business model. When you innovate with purpose, you’re not just keeping up, you’re leading.
While there are many forms of innovation that a company can develop - such as product, process, network and customer experience innovation – business model innovation is one of the most powerful ...
Companies need to set up a specific culture whereby people are free to think differently, experiment and accept that failure is part of the creative process. To back these three pillars, we’ve ...