Successful sportswear brands are no longer purveyors of just clothing and equipment for sports. They are now fashion brands. And footwear brands. And media publishers. And high fashion collaborators.
As yet another indicator of how musicians can outrank athletes in terms of marketing deals, FILA has inked an agreement with South Korean boy band BTS as global brand ambassadors. The seven-member ...
The collection, which dropped on Oct. 4, is inspired by the late rapper's style. By Latifah Muhammad All products and services featured are independently chosen by editors. However, Billboard may ...
Fashion-forward, sporty and cozy attire, affectionately known to the industry as ath-leisure, has proven to be a trend that is here to stay, especially among streetwear and fashion enthusiasts. FILA ...
FLINT, MI -- Teal and orange never looked so good. Except for in the 2008 sports comedy classic, “Semi-Pro,” starring Will Ferrell, Woody Harrelson and André 3000. Today, FILA and Warner Bros.
Footlockers new incubator developed for limited-edition products and companies, Greenhouse, has debuted its first project with a VFILES x FILA capsule collection of apparel and footwear. Inspired by ...
A new FILA clothing collection has appeared on their website, adorned with Call Of Duty: Warzone and Black Ops’ Verdansk ‘84 logos. Fans had already noticed FILA logos within the game, which set its ...
The skiwear of the '80s and '90s has produced some of the most fun outerwear in the history of the sector. Dazzling and often clashing colors dotted the slopes to such a degree that I have to imagine ...
Looking out over Midtown Manhattan from Fila’s New York showroom, Jon Epstein sees opportunity. With smart positioning, Fila, the Italian athletic shoe and sports apparel brand long considered a poor ...
To receive the Vogue Business newsletter, sign up here. On Thursday night in Manchester, England, droves of young people crowded outside Mayfield Depot to get a glimpse of the action surrounding ...
Footlockers new incubator developed for limited-edition products and companies, Greenhouse, has debuted its first project with a VFILES x FILA capsule collection of apparel and footwear. Inspired by ...