“FUBU” also made it into the rapper’s rhyme; in fact, he winkingly throws in “for us, by us, on the low”—which proved true. Apparently, neither Gap’s creative team nor execs realized LL had slipped in ...

The coronavirus pandemic devastated both large and small businesses. In March 2020, stock prices plummeted for seemingly stable companies, and small businesses were forced to close their doors for ...

One of my favorite moments of the 1990s—and I mean this sincerely—was when LL Cool J did a commercial for GAP in 1999 where he not only showed up rocking a FUBU hat but also worked “for us, by us on ...