Atlanta Fashion Week 2024 is set to be a landmark event, especially with the iconic brand For Us By Us (FUBU) making a grand appearance. Founded in 1992 by J. Alexander Martin, Daymond John, Keith ...

There is a short list of fashion companies that have achieved 30 years in business, and an even shorter list that can chronicle the impact on culture they’ve had in that span of time quite like Fubu ...

One of hip-hop’s most adored fashion brands is celebrating its 30th anniversary with the fusion of legacy and modernity. FUBU, launched in 1992 by Daymond John, Keith Perrin, J. Alexander Martin, and ...

FUBU founders Daymond John, Keith Perrin and Carlton Brown sat down for an interview on the latest episode of “Drink Champs” and spoke candidly about the impact of homophobia on their brand. As the ...

If you’re not familiar with Sorella, the popular store sits on the corner of Melrose in Los Angeles and provides Instagram-worthy attire. When shopping in LA, it’s a must-see and tourist attraction ...

When we were coming up and we were doing clothing, hip hop was very homophobic. And prior to us coming out — of course Karl Kani, Cross Colours — the idea of a clothing designer was some flamboyant ...

*Armed with an eye for the past, present, and future, FUBU is making its stateside return in a major way at Atlanta Fashion Week 2024. The iconic fashion brand, known for its “For Us, By Us” motto, ...

As we know it today, streetwear is associated with high-end luxury prices but imbued with coolness and street credibility lacking in heritage brands. However, if we go back to the eighties and ...

This year marks the 25th anniversary of FUBU pioneering the integration of fashion with hip-hop culture, multimedia and entertainment. The urban apparel line founded by CEO Daymond John was synonymous ...

THE FOUR FOUNDERS of Fubu—childhood friends Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown—never imagined the fashion brand would make it this far. As Mr. Perrin recalls, when the ...

A new documentary, Fresh Dressed, explores the relationship between the clothes and the music of hip-hop — including the rise and fall of black-owned brands and black designers. For as long as hip-hop ...

“FUBU” also made it into the rapper’s rhyme; in fact, he winkingly throws in “for us, by us, on the low”—which proved true. Apparently, neither Gap’s creative team nor execs realized LL had slipped in ...