Here's why importing your conversions from Google Analytics and then using it for optimization of your Google Ads campaigns doesn't always make sense. As an alternative to setting up Google Ads ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you ...

Google Analytics has a new beta Google Ads report named "conversion performance." This is a beta feature right now, so you might not be able to see it. But you must link your Google Ads account to ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

At SMX West last month, Google offered early looks at the new customer value reporting and value rules in Google Ads. The company first teased these features in the Google Ads UI at Google Marketing ...

Google Ads announced Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies. So Maximize conversions will have an optional target CPA and ...