Google says Universal App Campaigns now deliver half of all app downloads across its network, so it is moving all app install advertisement under the umbrella of UAC. As of October 16, 2017, all ...

App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s ...

App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The ...

To raise awareness about what the Play Store does, Google is launching a safety-focused advertising campaign about how you should “download apps not traps.” The one below is pretty short at 36 seconds ...

Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite, the first product that ...